Founder and CEO
Nidhi is a blend of entrepreneurial and business smarts with an extensive 20+
years of experience across multiple industries ( Baby/Fem Tech, Study Abroad, FMCG, and off grid solar).
She offers a unique mix of deep experience across Business Operating (P/L), Strategy and ground level
handling and building a business from scratch . Nidhi has hands-on startup experience and scaling
businesses built on the back of strong insights into consumer and human behaviour. A serial entrepreneur
by nature, she built India's largest study abroad test preparation company from scratch. She has also India's largest solar off-grid portable company from scratch along with running one of India's upcoming
Babycare brands. Nidhi was ranked India's top 30 under 30 by India Today in 2011.She has multifaceted
interests and is an active catalyst for driving values-based leadership at a larger professional and
societal level.
Her specialisations are: product development, services, distribution, retail trade management, fast
moving consumer goods, marketing, sales, online business, e-commerce, brand building, fem care, baby
care, R&D, off grid solar, etc.